“Creating great packaging and also ensuring a brand’s success come from really understanding your consumer and gaining an insight into their needs and wants. The implementation of a strategy that reflects these with in-depth thinking based on real consumer insight is crucial to creating great brand and packaging design that has an undeniable emotional connection with the consumer. Get this right, you’ll push all the right triggers – and stand out from the crowd.”
Brother Design is a specialist brand and packaging design agency, with a strong reputation for retail and FMCG packaging design. The Auckland-based company creates designs for local market leaders and high-growth export companies, many from New Zealand’s booming food industry.