CapeRock — Joe (MEDIALAAN) — Amsterdam, Netherlands
CapeRock redesigns one of Belgium’s most popular radio stations Joe by MEDIALAAN. Joe has a revitalized brand image that carries music at the heart of it’s brand and visual core. With a new, fresh, modern, and slightly younger appearance, the brand is on top of it’s game again.
The brand image of Joe was dated and needed to be revitalized to retain Joe’s strong position in the Belgium market. The Joe brand is personal and close-by, following the rhythm of your day. It’s a musical source of inspiration providing you with all the inns-and-outs about music, songs and artists. Joe connects to the music loving people with a playlist that varies from all-time greatest hits to todays instant classics.