Carlo Ratti Associati — Collaborative farming: Growing our own organic food at tomorrow’s supermarkets! — Bologna, Italy
Carlo Ratti Associati and Eataly food company are developing a digitally-augmented in-store cultivation system that will be featured in FICO Eataly World, a unique 80,000 square-meter edutainment park currently under construction in Italy.
International design and innovation office Carlo Ratti Associati, in collaboration with Eataly food company and the Bologna agri-food market (CAAB), has designed a prototypical pavilion where people can engage with digitallyaugmented farming and grow their own food on-site. The project pairs sustainable agricultural practices with online data collection, paving the way for a new type of collaborative, in-store cultivation system in which anyone can become an organic food producer.