“In my opinion good packaging has to impact visually on the customer. The complete information and the way it should be seen depends on that first impression. In fact, when I have to buy a new product, I always choose the best-designed label or packaging. I think that if a brand has paid for a good design, it must be a good product.”
Carlos is a graphic designer and illustrator from Colombia. He has worked as an art director and designer – illustrating for magazines and exhibitions across fifferent countries. At the moment, Carlos is focused on children's books. Many of them are written and illustrated by himself.