“At Character we believe that the purpose of packaging is to protect a product and display key attributes of a brand. Successful packaging design must be both durable and innovative; and the unboxing experience must evoke a sense of delight, discovery and surprise.”
Character is a San Francisco-based branding and design agency with a passion for launching, rejuvenating and propelling brands. Their goal is to create lasting and meaningful relationships between client's brand and their audience through smart thinking and thoughtful design. Character does this by crafting stories that touch people on a personal level, sparking a change in their everyday behavior.