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Charry Jeon — Content Form Context (CFC) — Seoul, South Korea

What is the most memorable piece of typography you have come across? “It is very hard to pick one, but I’ve always loved Paula Scher’s typography work.”

CFC is Seoul-based multi-disciplinary design and photography studio focusing on branding and packaging. Its design principles are: “Understanding content and transforming it into relevant form in the right context. We make new value in businesses through thoughtful and effective brand experiences.”

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