“As a designer you sometimes want to push the boundaries and step outside of the box. With product brochures and catalogues specifically, you can’t lose sight of the fact that the most important job you have is to sell something. It can be a difficult balancing act. If you don’t step out far enough, your product looks like everything else on the market. Step out too far and you’re not doing your job, you’re stroking your ego.”
Dennis Ventrello is a full-time in-house designer and creative lead. In his free time, he runs a small design agency, Corsa Creative. He specialises in print and branding work, but has worked on everything from mobile apps to vehicle wraps.