DixonBaxi — Premier League Experience — London, UK
DixonBaxi have designed and created a radical new TV experience for the world’s most watched football league. Changing the game for over 2 billion fans around the world. Show titles, in-match graphics, augmented-reality, touch-screen, studio graphics, all united by a unique ‘Field of Play’ motion behaviour and an epic, official Premier League soundtrack.
The ‘Field of Play’ graphic system is the canvas, the playing field and the world that the game statistics play out on. It moves fluidly bringing a complex world of live data including league tables, charts, player profiles, in-match information together as a connected whole.