“My advice to those attempting to apply pattern to an identity design for the first time would be not to focus on simply creating a beautiful pattern. The use of pattern can be a powerful tool in delivering a message. Consider references to particular eras or regions. Also consider the emotional and cultural connotations associated with certain patterns.”
Drew Watts is currently a designer/art director located in Omaha, Nebraska. Creating works heavily rooted in strong conceptual ideas, he has experience working in multiple disciplines ranging from identity and branding to interactive and environmental design. His clients range from Fortune 500 companies to small local businesses.