When HelloGiggles became a part of TimeInc., it called for a fresh new look. With over 20 million unique visitors each month, the online community has a vibrant and engaged following. Edenspiekermann redesigned the platform for the next step in the HelloGiggles journey, shaping it for the future and keeping their users at the heart of everything.
Community is what HelloGiggles is all about, the redesign solution had to work with the huge amount of user-generated content published every day, and a variety of image types and qualities. From beauty, fashion, and lifestyle to female empowerment and other issues that matter most to young women, up to 70 individual pieces of content are published each day—and this number is growing.