Ellair — Estelle Philibert & Robin Gillet — Paris, France
“The problem in UX design for the Promotelec website was how to guide different users (professionals, individuals, associations, councillors, media) to content that interests them, and is adapted to their needs. In UI design, we had to create a look that conveys the strong values of Promotelec. We decided upon a refined approach with a white universe, big titles, full-colour sets. The Promotelec website helps to inform people of their right to accommodation, of the norms set by the government, etc. So it must be instructive, accessible to everyone, easily identifiable, and the content must be clear and precise. I think we succeeded in all these areas.”
This French design duo specialises in branding and packaging and has “a desire to shake up the spaces through set design”.