So many brands and organisations are in need of help in some way or another. Can a re-brand solve their problems? Whatever, I would stick closer to home — Australia. A country with burgeoning potential, yet caught in an identity crisis. Immigration, multiculturalism and the historical injustices endured by the indigenous people provide a great debate around what it means to be Australian. Ranked as one of the best countries to live in for quality of life, and home to some great technological innovations, e.g. wi-fi, Australia is on the verge of realisation. Playing a part in this through design would be incredible.
Jason Little is co-founder and creative director of For The People, a design agency in Australia that works with start-ups, arts organisations and established businesses to “build radically better products and services” and “strive for new models, new theories and new ways of working for this century, not the last one”.