Sydney Goldstein, Claire Pedersen, Lexi Griffith — Kansas, USA
“I would say that consistency is key. Set strict guidelines for how the pattern looks and how it is used throughout the identity. A lot of people tend to fear strict guidelines because they think they will hold them back, but they really helped us think creatively and find unique solutions to our brand.”
The featured project KUDW is a collaboration undertaken by three students of graphic design at The University of Kansas: Sydney Goldstein, Claire Pedersen and Lexi Griffith.