“We believe that the most basic requirement is to protect the integrity and quality of the goods. Packaging design must be able to echo with the product design. It should reflect the advantages of the product within the packaging.”
Taiwan’s Happy Egg involves a team of designers, including Yi-Chin Chung, Pei-Jung Chung, Bo-Yi Tsai, Jie-Yu Chen, Wei-Ting Wang and Yi-Lun Wang. They got together in 2012, working on school projects and competitions. In 2015 they won the Red Dot Design Award.