IS Creative Studio — LaLiga New Visual Identity — Madrid, Spain
The goal was to design a contemporary evolution towards a strong, vibrant and dynamic identity that express the values of unity and team spirit. A solid and coherent evolution for a brand that is recognised and admired by millions of fans worldwide.
Working in close collaboration with Laliga, IS went through a thoughtful and detailed process. The studio reconstructed the symbol and the ball, accentuating the shapes with rounded angles to give the brand a more friendly, warm and human approach. They define the typefaces and the right proportions of the new system for the various applications of the brand.