"The most fun part of doing a pattern design, is giving the information you want to communicate a form and implant them into the pattern. It feels like encoding information."
"Technically a good pattern for me is when you can’t distinguish the start or end of it. And when there is a well-balanced rhythm between colours, form and space. But the most important part of the pattern is the content reference. All elements of the pattern should be related to the content you want to communicate with your design."