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L’Atelier Irradié — Alain Vonck & Laurent Vonck — France, Paris

“Composition would be the first essential element. Whether it is for graphics, a repetitive pattern, abstract and free motif, the composition is the central element that makes it possible to construct a strong and seductive image. The second element would be the contrast between graphics.”

L’Atelier Irradié is a multi-disciplinary creative studio founded last year by brothers Alain and Laurent Vonck. It offers visual and conceptual solutions in the fields of graphic design, art direction and digital design and specialises in branding, graphical systems, publications and digital interfaces for a variety of clients, public and private, established brands or startups – “always with the same intellectual curiosity and passion”.

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