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Arjowiggins Creative Papers — jäger & jäger — France/Germany

Arjowiggins commissioned the agency jäger & jäger to design a bookmark as an insert in the 2016 exhibition catalogue for FIAC, the most influential French art exhibition in Paris. Each of the 10,000 copies should get an individual motif using HP Smartstream Mosaic technology together with HP Indigo print technology.

Initially the idea was to “dive” into a story, subject or a work of art using purely typographic means and as a result to get a bookmark with a strongly focused part of a complete work – one single moment. The entire jäger & jäger team developed a multitude of illustrations, which were respectively attributed to a certain subject: Literature, art, print, design, typography…

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