“The printed poster gives us a romanticism that digital doesn´t have. The material, the printing technique, paper, size, etc. I don’t think that screens on walls give you the same feel. The digital age is amazing, with endless possibilities, but it requires a screen, batteries, electricity, Internet connection. To print a poster requires much more effort because its production process is more complex. On the othr hand, you can print and then scan… thus mixing techniques for the best of both worlds.”
Jaime Gonzalez is a Chilean art director and creative director at Loca Santiago, as well as being the founder of Ooohyestudio.