"In today’s society, efficiency and convenience are emphasised at the expense of our cultural heritage. And yes, I fear that some of our traditions may be fading away."
Having graduated from the "cradle" of Hong Kong design, the Hong Kong Polytechnic University, Kila Cheung is now a fully fledged illustrator and graphic designer. Her ambition is to challenge the common view of aesthetics and "explore new definitions". For her, illustration is a way of expressing her feelings and allowing her "inner child" to share her dreams on paper. She recently teamed up with two other illustrators, Pucky and Sisi, in a collaborative venture called 3Pyramid.