“Patterns are a great way to be expressive in design and to convey a message. One can create something intricate and detailed or just be bold and strong. Either way, they have to have a certain rhythm to them that expresses the idea or concept behind it. Finding that rhythm is the true challenge in creating a successful and fun pattern.”
KittoKatsu is a small German agency specialising in brand strategy and design. It works with a broad range of clients from individuals and institutions to local businesses and global brands. It believes that “strong brand management is the essential steering wheel for companies and good design is its visual expression”.