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LUMBRE — Buenos Aires, Argentina

“When designing for broadcast, infographics are indispensable. We use two main types of infographics in our work. For television channel brandings and news programmes in particular, we create infographic and icon systems for weather, traffic, sports, and data/statics to support the news broadcast. Their job is to orientate and guide the viewer while transmitting information quickly and clearly. We use the same logic for explainer videos. The second type of infographics can be seen in our programme packing for National Geographic channel’s Classified. These imply lots of information is being communicated without actually saying anything specific.”

A multi-disciplinary creative studio based in Buenos Aires, Lumbre specialises in television and entertainment.

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