Lee Goater — Leeds’ Bid for European Capital of Culture 2023 — Leeds, UK
Leeds has commissioned a new Leeds 2023 Typeface and Brand Identity to support its bid for the European Capital of Culture title in 2023. The new Leeds 2023 Typeface and Identity was created by independent brand specialist Lee Goater, known for his work across cultural organisations including the Northern School of Contemporary Dance, Leeds West Indian Carnival, Leeds International Film Festival, and his international exhibition Faces Lx which premiered in his home city before touring to Barcelona’s Mitte Gallery in 2015.
Lee brought together a collaborative team of leading creative practitioners to create a visual identity that communicates the core values of ambition, experimentation, collaboration, and openness. The team includes Leeds College of Art graduates and rising stars Hungry Sandwich Club, digital and content strategists Head Offfice™, spearheaded by Gaz Battersby, and Alex Finney, a recent graphic design graduate from Leeds College of Art.