“Almost all those created by Stefan Sagmeister are brutally original, and they pushed me to immerse myself personally in this field, where the letters move to a third dimension, becoming part of an organic habitat where they are transferred from the purely digital. I am also moved by all of Gordon Young’s work, where the typography changes scale to live with you.”
Spanish outfit Lo Siento, founded by Borja Martinez in 2005, nowadays consists of a team of half-a-dozen professionals and continues to work on projects from the fields of corporate, packaging and editorial design and as well as personal projects. The studio is specially interested in ID. The main feature of its work is its physical and material approach to graphic solutions.