Mainstudio – Edwin van Gelder — Amsterdam, Netherlands
Mainstudio embeds inventive printing techniques within traditional media, and explores innovative interaction design within its digital media output. An imaginative approach to art direction forms the essential foundation of the studio.
The name of the studio may somewhat hint at the firm attitude they have towards their creative approach. Mainstudio, is Edwin van Gelder, a graphic designer based in Amsterdam, who sees each project is characterized by a content driven editorial approach, led by typography, creating a synthesis of form and content.