Man Alive Creative – Tom Bejgrowicz — Lancaster, USA
"I believe strongly that designers have a responsibility to embrace a smart, sustainable, and responsible approach to our printed pieces. We must educate ourselves about these processes and then, in turn, educate our clients. This starts with economical and efficient use of materials in our designs."
"Graphic design is a communicative art and success within it can be found in its capacity to coalesce aesthetic appeal and the ability to properly connect with its intended audience. Therefore, if printed matter looks beautiful, but its message is lost on the viewer, it could be considered a failure. If the work doesn’t accurately reflect the story being told or if it doesn’t visually appeal to its viewership, it could also be considered a failure."