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Michaela Murphy — DeKalb, USA

“Essential elements that go into making a good package are research and clear communication. You need to understand your audience and what will appeal to them most while clearly communicating the important aspects of the product.”

Michaela Murphy specialises in communication design at Southern Illinois University, Carbondale. Design has always fascinated her, starting out by drawing, moving into cake decoration and finally evolving into graphic and packaging design.

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