"The most common misunderstanding people have about logo design is that in order to be effective, the logo has to depict the brand’s activity. For me, technical aspects such as readability or scalability always come first. Since the written symbol stands as a kind of abstract logo for the sound behind it, I believe that typography at its core is logo design."
"I particularly admire The Experimental Jetset's work for the Stedelijk Museum CS in the Netherlands. I like the way it functions as a whole identity system throughout many different mediums."