Myerscough believes that way-finding is not solely about a series of signs but should be equally concerned with bringing out the narrative in the built environment, enhancing the physical experience.
If you want a quick introduction to environmental graphics, Morag Myerscough’s work would be a good pick. She combines formal graphic-design methodologies (typography, image-making, colour theory) with highly individualist craft skills. She started her Studio Myerscough in 1993 and her integration of graphics within architectural settings became her strongest claim to recognition. Hence her award-winning collaborations with some of the world’s most respected architects and cultural institutions on making places, exhibitions, environmental graphics and artworks.