For me great design is a design which is wellthoughtout, which has a conceptual background and filled with many details and elements. I love to mix styles and a lot of details in design.
"Design has to be practical and easily adapted for promo materials. Practical design is a global trend which is used not just in printing, but in digital and others. Also it’s very important to keep in mind that design has to be easy for usage in the different needs of the client and not very expensive in adaptations for each POS materials or other stuff."