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Ori Toor — Tel Aviv, Israel

What mistakes or traps should young designers try to avoid when creating an illustration? “Because the profession of being any sort of artist is so financially fragile and scary (especially in the beginning), lots of young artists get into a state of mind of constantly wanting to know what is trendy and profitable. They want to know what pleases the public. The trouble is that art, even commercial art, thrives on innovation. Being in that dangerous state of mind where you want to please is a sure way to handicap any chance of innovation. I think it’s really important to stay focused on what you want to achieve with your art instead of always looking sideways.”

Illustrator, animator and avid doodler Ori Toor is “infatuated with creating improvised, stream-of-consciousness art pieces” and inspired by “music, Nature and the mundane”.

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