"Identification is what makes a good logo. I don’t design logos – I design a visual identity. The logo is one part of this whole project. To make a logo you need the world to revolve around it. The logo cannot communicate everything. The logo indicates only identify, but it cannot give an overall idea of what is the company is about."
Graphic designer and illustrator Rejane Dal Bello has been based in The Netherlands since 2004. Originally from Rio de Janeiro, she began her career working for renowned branding and design companies in Brazil. She's currently senior designer at Studio Dumbar, a graphic-design studio that has established a unique position on the Dutch design scene, and she is now a senior designer there, as well as being a member of the faculty of Post St. Joost Academy, where she teaches graphic design and creative process.