“Having a chance to service Chinese clients and deliver Chinese culture is our responsibility. Instead of just creating good design, what the industry needs right now is appropriate design that cleverly expresses cultural thinking. Besides designing in the best way possible, it’s also essential that designers take different cultural perspectives into consideration and experiment boldly. This will ensure the wisdom of Chinese culture remains relevant into the future.”
Runwellbrand creates design that reflects an ideology that mixes art and business. Among their clients are 2022 Beijing Winter Olympics, Visual China Group, Shanghai World Expo, and Liaoyu Group. They are collected by over 20 national museums and galleries and have received over 150 design awards, including a Golden Pin Design Award Design Mark in 2016.