‘China LED’ by Seed Design received the 2017 Design Mark from the Golden Pin Design Award for product design. “We do not follow trend, we follow people. We do not create lighting, we create happiness. We do not light up houses, we light up dreams.”
Seed Design was founded in 1991 by an innovative and tenacious designer, Chen Chao-Cheng (Meiric). With just a few sketches on hand, he was certain he had what it takes to create an entire lighting line that would be superb in construction, striking in aesthetics, and pioneering in concept. By 1992, his first lamp (UFO) made its debut in Europe. Trailing just a few years behind, JOJO, a height adjustable pendant followed in its footsteps. By 1997, Meiric decided that he wouldn’t just design and sell. He set up his own factory so that he could better guarantee the quality and ensure the end product exceeded every expectation.