IdN: What makes a good promotional design? We always consider the following things: Does it communicate clearly? Is it a smart use of the print budget? Is it memorable? Was it worth putting out into the world?
Studio Lin is a graphic design practice in New York City. They create books, identities and websites for local and international clients. Their work applies a visual language that is thoroughly researched yet easily assimilated. Their transparent work process, and the fact that many of our clients are engaged with art and design, often means that projects are more collaborative than commissioned.