I would love to re-brand any airline! A day of flying is just a day of waiting. Waiting to check you bags, waiting to go through security, waiting at your gate, waiting for the plane to get to your destination, and then waiting to claim your baggage. Is there a way to make all that waiting a little less mind-numbing? I’d look at the identity, airplane graphics (exterior and interior), promotional pieces, etc, and see how that could translate into designing an environment that makes travelling feel less claustrophobic and hectic.
Sydnew Goldstein is a graphic designer and recent graduate from the University of Kansas.