"A good interactive designer is somebody who possesses sensibility and is not afraid to create something that hasn’t been done before. Someone that wants to continually learn and share with a team, they’re important qualities too."
While the world is undergoing "virtual" fever, Alex Beim wanted to establish a studio that could create sensory experiences that people can interact with in the everyday physical sense. He wanted to create installations that people can actually touch rather than simply relate with on the web. Beim and his team found the name Tangible Interaction just right in terms of summing up what they do.