The Strangely Good gets involved and cross-collaborates in the process by debating, deliberating and deviating from convention. At times outrageous, it is devoted to creating not-so-everyday ideas, and thrives on brand-new perspectives to deliver them. Ideas that are not only strangely thoughtful but also felicitously crafted.
Sometimes the mere name of a studio is enough to gain it some viewers – and who wouldn’t be tempted to explore the work of an outfit called The Strangely Good? This Singapore-based design company lives up to its title, however: “ordinary” is a word you would never apply to its work, either in terms of its creative approach or execution.