Type and Graphics Lab — Svetlana Postikova — Düsseldorf, Germany
“When designing a pattern, I’m focused mostly on the density of the objects, and the overall balance between the foreground and the background. I like to keep my patterns quite simple, and rarely create multiple layers or overlapping elements. But at the same time, I try to add some visual complexity by making subtle variations within the same object.”
Svetlana Postikova says she has a passion for all things hand-crafted — from abstract patterns to playful hand-lettering and modern calligraphy. Her main focus is on finding crisp, contrasting forms that can be applied to both digital and physical goods. She loves “helping brands and small businesses to stand out with simple yet expressive designs”.