"An ID that I really love is that for ‘Visit Nordkyn’ by the Norwegian studio Neue. The logo, dependent on the temperature of the country, has endless permutations that are constantly changing. It is a simple shape yet complex and flexible in its possibilities. The overall feel and execution are a perfect reflection of that cold, mysterious region."
"A logo has to be adaptable yet constant. It straddles the line between reliability and being surprising and fresh. It's also not just confined to a little mark in the corner, it integrates itself into the whole of the brand."