Pick an existing identity that you would like to re-brand? A brand that comes straight to mind is Porsche. It makes great cars, but some parts of the company’s identity haven’t evolved over the years. We wouldn’t touch the logo itself. But touch-points such as the website and catalogues don’t communicate the qualities of their products.
A small, independent design studio from Kaohsiung in Taiwan, Weidemüller focuses on brand identities, digital solutions and objects for international and local clients.