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YAAY Visualizing Complexity — Basel, Switzerland

“The definition of ‘best’ in the YAAY context means the highest impact of results. For us, the project ‘Interactive Bubble Method On The Topic Of Sufficiency”, where we developed our analog bubble interaction method for the city of Basel, had a very satisfying result. We were able to create a graphic translation of a very critical abstract topic, so that people of Basel could understand, connect and participate in a playful way. The acceptance and especially the indirect collection of data through our method created meaningful sustainable insights for the further city-development team.”

YAAY is an information-design agency based at the harbour of Basel. The aim of its inter-disciplinary and inter-cultural team is to “simplify, consolidate and restructure complex information with a creative, thoughtful and attractive design approach – either analog or digital”.

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