“Brands succeed due to a marriage of carefully defined strategy, innovative ideas and strong creative execution. For us, a perfect project is one where the visual expression and essence of the brand is creatively and consistently executed, with every touchpoint reinforcing its core values – whether it’s a digital interface or a physical space. The environments we design are often in collaboration with architects – in these projects it’s critical that we’ve created and defined the brand first. This ensures the interior design aligns with the strategic aims and visual language of the brand.”
ico is a London-based design studio that creates and builds “memorable brands for ambitious businesses and organisations”.