London Design Festival 2017 — nolii Debut — London, UK — 18-24 SEP 2017
The inaugural collection of nolii, a new lifestyle-focused tech accessories brand co-founded by Benjamin Hubert, Creative Director of strategic design agency, LAYER and tech and design entrepreneur, Asad Hamir is set to preview within a specially created environment as part of Design Frontiers, a group exhibition that explores design thinking at Somerset House. Inspired by the minimal yet expressive design language of nolii, the installation is an immersive experience reflecting the movement and connections of nolii users throughout a typical day. A rotating light source that mimics the movement of the sun creates a dynamic shadow play across fixed elements that can be interpreted as individuals connecting within an urban landscape. With each rotation, the nolii brand comes into clear focus.