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Systems Design Limited — Publisher of IdN Magazine
We Are FriendsWithYou — New York, USA
Written by FriendsWithYou, Contribution by Pharrell Williams and Alejandro Jodorowsky, Introduction by Peter Doroshenko
FriendsWithYou is a contemporary fine art collective that has been spreading their unifying message of Magic, Luck, and Friendship worldwide since their founding in 2002. Expanding their mission of connectivity and reawakening via their interactive artworks, the artists Samuel Borkson and Arturo Sandoval III call on the viewer to reinvent and reinterpret the lost meaning of spirituality. Using ideas like animism, healing arts, the modern ritual and celebrated symbols, FriendsWithYou addresses the human need to relate to one another. Together, the artists have constructed their own brand of post pop visual language a la Murakami, Arturo Herrera and Yayoi Kusama and have instilled in their work the powerful ability to trigger thoughts of happiness, curiosity, and meaningful interaction.