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The Brander — Creators of Brands — Zürich, Switzerland

The Brander’s third book portraying even more selection of brand creators. Containing extensive and exclusive reports, the elaborate coffee table book also includes lavish photo galleries. In this latest publication the public is introduced to another 17 fascinating personalities and their brands.

Featuring Laurent Goblet from Hermès; Rob Melville from McLaren; Giovanni Anzani from Poliform; Nenad Mlinarevic, chef of the year 2016 or Michael O’Keeffe from Aesop — all are united by the passion and conviction with which they define and develop their brands. And they show us how a leap of faith, a powerful identification with a concept along with a deep sense of determination and extraordinary commitment can turn the seemingly unconventional into something enormous.

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