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Cacao Design — Spinning the Wheel — Milan, Italy

The Pirelli 2013 Annual Report designed by the Milan agency Cacao Design has been selected as a Platinum winner in Graphics Annual Reports 2014-2016. Cacao also obtained an inclusion in the Graphis website and printed annual, which are two invaluable resources for Designers and Design Firms who seek information on the demanding process of producing an Annual Report.

Cacao’s innovative binding solution for this annual report is a response to Pirelli’s requirement to convey one of the brand’s key values: the completely abstract concept of talent at work. That of Pirelli’s own human resources as well as that of the ten young international designers who were invited to “reinvent” the wheel through their different disciplines, and whose intuitions are revealed in the pages of the three volumes that comprise the report.

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