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FORM #270 — South Korea — Frankfurt, Germany

Following Seoul’s nomination as World Design Capital in 2010, South Korean design has been increasingly prominent on the international scene. In South Korea itself, however, design has played a decisive role for considerably longer. As Yu-Nah Lee writes in her article “From Nowhere to Everywhere”: “The strong government initiative of design promotion goes back to the beginning of industrial design in South Korea in the late 1950s.”

Coinciding with the issue is this year’s Munich Creative Business Week (MCBW), which is held in partnership with Korea under the theme of “Design Connects — The Smart Revolution”. Find out about Korea’s design history in FORM #270 — read interviews with the chief design officer of Kia and Hyundai, Peter Schreyer, and three employees of Cheil, the largest advertising agency in South Korea, and learn more about Seoul’s creative scene.

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