Naranjo—Etxeberria — NEO2 #151: New Now — Madrid, Spain
Naranjo—Etxeberria was recently commissioned to re-design NEO2, in which its identity is represented through a single typography. “After analyzing the last issues of the magazine we detected a lack of identity and a unit by the amount of graphs of styles and the amount of typographical uses that there was. This is why we decided to unify the typographic styles using a single one: Bentons Sans. A typography very now and very new to help us a representative of the concept giving unity to the publication.”
NEO2 is an independent publication, Spanish through and through, focused on creative trends: Fashion, Design, Music, Art, Interiors, Architecture and Film. It is A magazine about creative culture that applies that same creative concept to the formats it comes in. Since its launch in 1994, NEO2 has been warmly received in the global market with distribution in the world’s main cities with a print run of 40,000 copies.