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IdN v17n1: The Branding Issue — Brand Everything

Human beings are born with a unique identity – carried in our DNA or via our fingerprints. And when that officer of the law asks you to show him some ID, you simply flash your ID card, passport or driving licence. Things are not that simple for companies and institutions, who have to have one invented for them. Once upon a time, a simple, eye-catching logo did the trick. Now it has all become very much more complicated, with the bigger firms needing a complete “identity system”.

Contents:

Motion Gallery: A Hankering for Hand-drawn Animation
Feature: Show us some ID, please
Creative Country: Barcelona, Catalan capital is still cool
Playback: Bringing a human touch to a techno-obsessed industry
Exhibition: A trip back in time
Type Cast
POTM

Specifications:

112 pages
6 varying paper stocks
4C process, spot UV
93 minutes DVD Video included

A Hankering for Hand-drawn Animation

Introducing our very first DVD collection under the theme of Hand-draw. To kick off this unique collection, we had gather 16 top motion artists whose works carry a very strong sense of hand-draw. Beside showcase their works they also share their visual towards hand-draw and all the challenge and satisfaction they gain and overcome during the making. All the clips are available in this issue's DVD.

Featuring:

Anthony F Schepperd | Carson Ting & Mike Nowland | Chad VanGaalen | Chris Hemming | Double Triple | Golden Lucky | leftchannel | Malcolm Sutherland | Marc Rühl | Murray John | Oh, Hello | PUNX STHLM | Scott Coello | Syd Garon & Johannes Gamble | Yann-G | Ziv Arbel

Show me some ID, please

Human beings are born with a unique identity – carried in our DNA or via our fingerprints. And when that officer of the law asks you to show him some ID, you simply flash your ID card, passport or driving licence. Things are not that simple for companies and institutions, who have to have one invented for them. Once upon a time, a simple, eye-catching logo did the trick. Now it has all become very much more complicated, with the bigger firms needing a complete “identity system”.

Our 15 featured designers in this article have all specialised in creating such systems, big and small, and here they discuss the challenges involved, the pleasures and pitfalls of trying to manufacture a winning personality for a product or brand.

Featuring:

21-19 | Christoph Almasy | Jordi Huaman | Joshua Distler | Landor Associates | Marc Alcock | Mind Design | Pentagram | Proud Creative | Richard Harrington | Round | Section Seven | StormHand | Sue Doeksen | Wolff Olins

Catalan capital is still cool

Picasso, Dali, Miro and, above all, Gaudi may have put Barcelona on the global artistic map, but today’s generation of young artists and designers are equally inspired by the city’s heritage – as well as its sunny Mediterranean disposition and laid-back lifestyle, especially at night.

Featuring:

Alex Trochut | Pez | Boris Hoppek | Zosen | TwoPoints.net | Hey | Vasava | Juntosotravez | Area3

Bringing a human touch to a techno-obsessed industry

Dutch director Andre Maat and Stockholm-based studio RBG6 share a reluctance to fully embrace today’s technology and have purposely taken a step backwards, bringing a “retro” approach to many of their motion works.

Featuring:

Andre Maat | RBG6

Type casting

Featuring two impressive young type designers – Sveinn Davísson from Iceland and Brazilian Yomar Augusto, who now works in The Netherlands.

Featuring:

Sveinn Davísson | Yomar Augusto

A trip back in time

To celebrate its 15 years in the creative business, well-known New York-based design studio 2x4, Inc. decided to search through its archives for the 1,000 images and concepts that represent the highlights of that decade and a half – and present them in an exhibition called It Is What It Is at the Eye of Gyre Gallery in Omoteesando, Japan, as well as publishing them in a book.

Featuring:

2x4, Inc

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